AsthaMe is an application that will connect with Bluetooth technology and sync with Apple health that allows to track the product usage and how well your child is doing every day. Creating an easier experience for your Child.
Tools Used
Photoshop
Type & Timeline
UX/UI( Individual Project)
Business Strategy Project
Startup Project
2 weeks
Project Brief
The goal of the app was to create a companion app to track the product usage.
I choose to build application for Asthma patients as I have family history. This project was so close to me.
Design Challenge
Problem
In the USA, roughly 3,552,191 children under age 18 are affected by asthma and even with multiple solutions, only about 50% of them know how to use inhalers properly.
Due to COVID, Everyone stays at home and there are dirt particles at home and even weather is not good.
1. Parents have no way of knowing if their children are inhaling all the medication properly
2. No indication of dosage left
Solution
1.Bluetooth technology that allows parents to track the product usage and how well their child is doing every day.
2. Sync your app with Apple health.
3.Parents can remotely monitor multiple profiles of their children asthma while also tracking their breathing efficiency with every use.
4. Parents can use practice mode with their child to ensure proper breathing efficiency.
5.Can view profiles of your multiple children.
6.Get notified every time your child uses the Inhaler.
Initial Research
Started with user interviews with
parents, pharmacists, doctors as well
as other individuals who have been
affected by the issue to get better
understand asthma and the daily
challenges that families face on an
everyday basis.
Target Users
Age: 10- 18 years old
Children and parents throughout the USA
Subscription : 1 month free $5 every month
Competitor Analysis Matrix
Competitor Analytics
Propeller
PROS:
1. Downloads progress reports and share with their physicians.
2. Provides environmental factors, triggers and climate change.
3. Provide sensor that will connect to your inhaler and it will ring in every use.
CONS:
1. No emergency alerts.
2. No practice mode feature.
AsthmaMD
PROS:
1. User’s share diary and color graphs with their physicians.
2. Provides environmental factors, triggers and climate change.
CONS:
1. No emergency alerts.
2. Does not sync with Apple health.
Business Plan
1. We will partnership with the inhaler maker who will provide bluetooth services.
2. We will partnership with smart watch companies.
3. Partnership with hospitals and doctors.
4. Engineer to maintain the app.
Business Budget Plan
Proposed cost : $600k
Marketing Strategy
1.Campaigns
2. Social media
3. Partnership with aspiring doctors
4. 2 months free app if you will refer a friend or family.
5. Need a customer support team to answer the customer related queries.
UX/UI Design
An interactive user on boarding(How to set up an account)
Returning user(checking child’s weekly and monthly status)
Returning user(When child is having trouble)
Future Plans
I would dive deeper into primary research: asking more questions to parents, doctors and children to get much better understanding of the problem.
Expand the business all over the world.
Add more options into the app like includes educational videos and articles.
Add sharing your progress report features with your physician.