"Smart Toys” E-commerce site helps customers purchase educational toys that are selected by experts based on different age groups. Customer would be able to make intelligent decisions and purchase the toys they find beneficial for their kids, friend’s kids, or simply for themselves.
A great, informative E-commerce site for valuable toys!
Tools Used
Photoshop
&
Adobe xd
Type & Timeline
Product Design, UX/UI,
Visual Design,
3 weeks
Project Brief
Build an Eco Educational E-commerce site that helps customers purchase educational toys based on the reviews from different sets of parents. Customer would be able to make intelligent decisions and purchase the toys they find beneficial for their kids by getting detailed description of each toy.
Business Goal
Develop a reliable and secure educational toy e-commerce web application for caregivers in this technology-driven world who are looking for pre-tested, proven toys to boost cognitive skills (such as mental reasoning and critical thinking) of their children.
Research Phase
Before starting working on this project I thought about parents needs.I asked some of my friends and colleagues who just became a parents to create lists of their fears. You will not believe. They wrote down numbers of fears just in minutes.
"Parenting is hard"
Pain points/Problems
Client Vision/ Understanding the Target Audience
Some of the questions asked to the parents (from working couple to full time caretakers)
• Where do they buy toys for their kids?
• What type of toys do they want for their kids?
• Do they research before buying the toys?
For parents, they like to shop both from online and in-store. Usually, if they have a
knowledge about the particular toy or they did some research on it, they will shop
online (preferably Amazon.com). But if they don’t know anything about a toy, then
they will go to the store and would like to get to know about it more (by touch and
feel).
However, toddlers’ parents prefer to shop in-store since they can observe the
preferences of their child. On the other hand, infants’ parents do not have
preferences as such and just goes by word of mouth or reviews.
I did find similarities between these two groups though. They both like to shop for
innovative and educational toys. Toy’s that can enhance cognitive and motor skills.
Toys that will engage parents too.
There was a higher appreciation of Legos since they promote their critical thinking
and imagination.
Design Challenge
Goal
Build a trustful E-commerce store to help busy parents and grandparents, buy high quality infant/baby/toddler toys recommended by non-traditional educational philosophies and compelling to both parents and kids.
Solutions
1. Comfort
In creating this solution, I focused not only on technologies and sales, but on humans. Humans who care for children. They are who we wanted to serve. I didn’t try to create something crazy new, but create something natural, so our users feel familiarity and trust. Some safe place for selecting the best toys for the kids they love. Trust means they feel comfortable here. I created website which let users feel comfort. A place where no one is trying to trick them into anything.
2. Confidence
I want to give customers the best toys I can find and tell them what experts, parents, and even kids say about them. I want customers to see that, and feel confidence in their decisions.
Survey Form
As I decided not to focus on "store for moms" I will need to hear some insides from:
•Grandparents
•Teachers
•Full-time working parents,
•Homeschooling parents
•Stay home parents
•Homeschooling parents
•Stay home parents
I created some kind of survey, so I could pull out some real information:
Meet The Personas
Based on interviews with potential customers, stakeholders, and owners of familiar businesses, surveys, statistics data I created several personas.
Sitemaps
Navigation Menu
Blog page Navigation
Search page Navigation
Gift Registry Navigation
Prototyping Phase
Website Userflow
Low-fidelity wireframe
High-fidelity wireframe
General Navigation(Age/descriptions/guest reviews/expert reviews and videos)
A general navigation of the website which provides different options for toys according to their age preference and also provide descriptions, guest reviews and expert reviews and videos of each and every toy, so it will be helpful for the user to get better insight about the toy and make it easier for them to shop.
Gift Registry/ Search item(Create Registry, Manage Registry, View Registry, Add items)
User can create gift registry account and later view their registry, manage registry and add item.They can also search items and add items to the registry and add items to the cart.
Blog
User can read articles of their choice in the blog. Even user can find key words of toys and when click those words, it will take you to the toy page and you can see descriptions about toys and add them to cart.
Reflection
Key Takeaway
This was my individual project in college. It was during this project I first found my passion for UX/UI and human-centred design.
Viewing problems from a user’s perspective.
Some design decisions may seem too obvious as a designer, but may not be very obvious to a user.
What Would I Do Differently Today?
If I were to pick up this project today, I would love to do A/B testing and keeping the target audience and engineers, in a loop with the design process so I can make and informed design and work with real constraints.
I would love to introduce a mobile application with virtual ability capabilities.