Walmart is the world’s largest retail corporation that sells everything from groceries to furniture.
More than 270 million customers visit Walmart for their purchases every week
while many make online purchases through its websites.
Tools Used
Photoshop
&
Adobe xd
Type & Timeline
Product Design, UX/UI,
Visual Design
4 weeks
Project Brief
Walmart has been working on how to get the younger generation to “love” shopping at Walmart instead of just ‘feeling okay’. Therefore, our goal is to help Walmart work and attract a younger group of target customers with the help of AI technology through creating a furniture app and convince them to purchase items from their online store, rather than other retailers.
What is the overall sentiment about the Walmart brand?
1 . It’s not high quality
2 . It’s focused on low to the high-income group
3. The store is too far / not in my town
4. A big factor: # Bad customer service
# Low/Best prices.
Avg. Amazon Prime consumer income: $150K
Avg. Walmart consumer income: $56K, 50+y/o
2 . It’s focused on low to the high-income group
3. The store is too far / not in my town
4. A big factor: # Bad customer service
# Low/Best prices.
Avg. Amazon Prime consumer income: $150K
Avg. Walmart consumer income: $56K, 50+y/o
Business Goal
1. Improve customer and associate satisfaction.
2. Decrease customer’s time deciding/thinking of the furniture will fit in their home or not.
3. Makes customers happy to save their time and end up getting great furniture.
The Product Goal
Change brand perception
Walmart is seen as a price effective retail store that offers bad customer service and is not focused on this audience. This effort aims to position the Walmart brand as helpful, cool, modern, and high tech.
Understanding The Target Audience
1. Lower-income household
2. The college student who is on a budget
3. People who are looking to view furniture in the apartment/house before buying it
Design Challenge
Goal
1. Overall goal- Attract more young customers (age 18-35) to shop at Walmart
2. Attracts a younger group of target customer by creating an AR furniture app
3. Fast delivery
4. Improve user flows and make their online shopping experiences better
Solution
Walmart Furniture app is a great way to engage with the audience, as a lot of them will go through the experience of furnishing their first apartment or a new home and might not have a lot of disposable income yet.
Pain Point: finding the perfect furnishing for your space
1. Measuring your space to determine if the furniture will fit is hard.
2. Hard to get a sense if you will enjoy your space once it is furnished - can’t preview it
3. Hard to decide if you should rent a particular apartment, based on the space - since previewing your furniture would help in decision making. Of course, no one likes to sell its furniture.
What Walmart Furniture can do?
► Scan your room and create a 3D model of it.
► Find furniture.
► Place furniture in your 3D space.
► Create a 2D model of it.
► Let you see your space in AR.
► Let you easily select options.
► Keep a list of items to purchase.
My Responsibilities
While we all worked together on the research, ideation, and visual design phases, my main focus was on research and the visual/app design. We synced twice a week to ensure we all had a chance to provide feedback to each other as we developed the furniture application for Walmart.
Research
Responsible for the stakeholder interviews, User persona to help list all constraints and opportunities.
Ideation
Brainstorming ideas, sketches, listing and prioritizing importance for the app.
Visual Design
Responsible for establishing a visual design guideline (typography, colors) for the app's user interface.
App Design
Responsible for building UX/UI of the app, visual mockups, prototyping, and user testing feedback to develop the final screens.
Research Phase/ Competitor Analysis
Swot Analysis
User Interview
I first aimed to gather more insight into this particular problem and scenario. I conducted user interviews with our associates to learn more about what they usually do in these situations.
One of the user interview chat.
About this user:
Male, 26y/o
Recent college grad
Moved into his first apartment.
Earns $80K-$90K
Doesn’t shop at Walmart
But: shopped there for furniture.
Reason: price
Meet The Personas
First Tweet
Customer Journey
Ideation Phase/Brainstorming
Thumbnail Sketches
How do we attract more users
Who is our target customer
How to improve the app and make the user flow easier and understandable
What can they get and see from our Walmart app
User Journey Map
► How to get their attention
► How is the journey flow
► What do we have on the Walmart apps
Visual Design
While building our product concepts, we also included a color palette, typography, and icons.
With our product targeting a younger demographic, we want to create a friendly and approachable application that the younger generation would love and buy easily after looking at the application's 3D model. Thus we incorporated light tones of blue and made it as simple as possible to make the user feel at ease.
Ideation-App
Low- fidelity wireframe
High- fidelity wireframe
View In Your Room
Design and decorate your home with Augmented Reality
Shopping for your home just got easier
Let you view products in your home before you buy them. You can see how products fit and look in your home before you bring them home. Now just pull out your phone to find out.
View in 2D and 3D
You can look at 2D and 3D models of the furniture before you buy.
How It Works
You can preview products in your room virtually to see how they fit and look before you buy.
Design Your Space
Choose from a variety of products to design your space.
Prototyping
Reflection
Key TakeAway
Walmart was my second group project, where I had the opportunity to test with real potential users. The research, interviews, and testing helped put away all the assumptions and focus on the target audience's core needs. It also helped us better understand the constraints of the project.
Viewing problems from a user’s perspective.
Some design decisions may seem too obvious as a designer, but may not be very obvious to a user. User testing really helped us in making informed design decisions.
What Would I do Differently Today
If I were to pick up this project today, I would dive deeper into primary research: asking more questions to the younger generation to get a much better understanding of the problem. I would also love to do some qualitative and quantitative research through focus groups, surveys, interviews, A/B testing, using data to inform design decisions. I would like to do a more thorough market analysis.I would also like to work on Virtual Reality(VR) and voice recognition.